I specialize in driving organic growth through data-driven Search Engine Optimization (SEO) and Generative Engine Optimization (GEO). My approach blends technical SEO, content optimization, and AI-guided search strategies to help businesses appear at the top of both traditional search engines and AI answer engines. I focus on increasing discoverability, improving search relevance, and capturing intent from audiences actively searching for your content.
As a Senior SEO/GEO Strategist with over eight years of experience, I've helped dozens of businesses transform their online presence and achieve sustainable growth through strategic Search Engine Optimization (SEO) and cutting-edge Generative Engine Optimization (GEO).
My approach combines technical expertise with creative problem-solving, ensuring that every SEO and GEO strategy is tailored to your unique business needs. I stay ahead of algorithm updates, AI search trends, and industry developments to deliver results that last in both traditional search engines and emerging AI answer engines.
Crafting high-performance, SEO-optimized websites that drive results and deliver exceptional user experiences
Optimized a specialized women's treatment facility website focused on substance abuse, mental health, and addiction recovery services for women. Implemented comprehensive SEO strategies including keyword research targeting women-specific treatment queries, technical optimization for faster load times, and content structure designed to rank for critical healthcare searches while maintaining HIPAA compliance and compassionate messaging.
Built a professional, trust-driven website for a specialized financial advisory firm focused on ERISA compliance and employee benefit plans. The site showcases expertise through detailed service pages, thought leadership content, and educational resources, establishing credibility with corporate clients and HR professionals seeking retirement plan guidance.
Created a vibrant, user-friendly e-commerce platform featuring an extensive product catalog with optimized product pages, seamless shopping experience, and integrated checkout. Built with conversion-focused design principles, the site includes advanced search functionality, product filtering, customer reviews, and strategic calls-to-action to maximize sales and customer satisfaction.
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Featured speaker on Digital.gov discussing a comprehensive optimization case study focusing on website performance improvements, search engine optimization strategies, and accessibility enhancements implemented at the Consumer Financial Protection Bureau (CFPB).
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Contact Me About SpeakingComprehensive skill set spanning technical SEO, data analysis, and modern web technologies
Keyword research, intent mapping, competitor analysis, content hub architecture, AI-informed frameworks.
Schema markup, site architecture, Core Web Vitals, XML sitemaps, hreflang, log file analysis, crawl/index management.
Content structuring for AI search (ChatGPT, Perplexity, Gemini), knowledge graph alignment, FAQs, answer-first formatting.
Optimization for answer engines as authoritative AI source citations.
SEMrush, Ahrefs, Screaming Frog, GA4, GSC, Looker Studio, Moz, SQL, Tableau, Mouseflow.
Cross-functional leadership with developers, content creators, product, and RevOps teams.
University of Maryland Baltimore County
Graduated: 2018