I lead enterprise SEO, GEO, and content strategy programs that connect technical execution to pipeline, qualified leads, and measurable business growth.
I'm a SEO Director Driving Organic Growth with eight years of experience leading organic growth programs across healthcare, behavioral health, financial services, and regulated verticals.
My foundation is agency and enterprise client work. At Silverback Strategies, I managed 6-8 concurrent accounts, mentored a team of six specialists, and built intent-based keyword strategies that moved competitive rankings by more than 15 positions on average. At Dreamscape Marketing, I ran SEO and paid media across more than 40 accounts, increasing qualified lead volume by more than 25% and reducing cost per acquisition by more than 30%.
From 2021 to 2025, I served as Director of SEO at the Consumer Financial Protection Bureau, leading cross-functional SEO strategy across a multi-site federal portfolio, driving a more than 50% lift in organic engagement, and shipping optimizations across more than 1,000 consumer-facing pages within strict regulatory constraints.
Most recently, I've been working with a small portfolio of independent clients while targeting my next Director-level role, focusing on AI search optimization, schema architecture, and full-funnel content strategy across healthcare, behavioral health, and financial services verticals.
I build client relationships on clarity: translating complex technical recommendations into actionable roadmaps, reporting on what actually moves revenue, and coordinating cross-functional teams to ship on time.
I bring the mix SEO Director roles need: technical depth, executive communication, team leadership, and revenue-focused prioritization. I have led SEO programs in high-compliance environments, managed multi-account portfolios, mentored specialists, built reporting frameworks, and translated complex SEO work into business outcomes.
I bring more than eight years of SEO, GEO, and AEO strategy experience across federal, healthcare, financial services, SaaS, and agency environments. I'm strongest in roles that need technical SEO leadership, AI search strategy, executive communication, and cross-functional delivery.
Eight years of SEO, GEO, and AEO strategy across agency, in-house, and government environments, with a consistent focus on client outcomes, team leadership, and AI search visibility.
A track record of managing client relationships, leading cross-functional teams, and delivering measurable organic growth across healthcare, financial services, behavioral health, and regulated verticals.
A large federal agency needed to modernize its organic search strategy across a multi-site portfolio serving millions of consumers. Content was outdated, crawl efficiency was poor, and structured data was nonexistent. All changes required legal and compliance review.
Director of SEO. Served as the primary strategic lead and stakeholder relationship owner across engineering, content, legal, and compliance teams. Translated complex SEO recommendations into phased roadmaps that satisfied regulatory constraints without sacrificing performance.
Delivered within a strict regulatory environment requiring legal sign-off on every optimization, accelerating timelines by building reusable compliance-ready templates.
Prioritized scalable templates over one-off page fixes because legal review slowed execution. This allowed SEO standards to be reused across the portfolio while maintaining compliance.
Behavioral health and addiction treatment providers operate in one of the most competitive and YMYL-regulated search verticals. Competing against aggregator sites requires deep technical SEO, strong E-E-A-T signals, and structured data precision.
Lead SEO/GEO Strategist. Served as the primary client-facing strategist and cross-functional relationship owner across development, admin, and clinical stakeholders. Translated complex technical SEO and schema recommendations into phased implementation plans that respected team bandwidth and regulatory sensitivity in a YMYL vertical.
Delivered schema architecture and E-E-A-T improvements within a highly sensitive YMYL vertical, coordinating across developers and admin teams with no direct access, requiring clear documentation, async communication, and precise stakeholder management.
Prioritized schema, E-E-A-T, and technical crawlability before content expansion because YMYL trust signals were the limiting factor.
Managing SEO strategy and execution across a high-volume agency portfolio with 40+ concurrent accounts spanning healthcare, B2B SaaS, e-commerce, and financial services.
SEO Account Manager, promoted to lead strategist overseeing 6-8 priority accounts and a team of six specialists. Served as the primary client relationship owner across healthcare, B2B SaaS, e-commerce, and financial services accounts — translating business goals into actionable SEO strategies and communicating performance to stakeholders at every level.
Results delivered across a high-volume portfolio by balancing consistent client communication with rigorous execution standards — demonstrating the account management discipline required to scale organic growth without sacrificing client relationships.
Built repeatable QA, reporting, and prioritization systems to maintain performance across 40+ accounts without sacrificing client communication.
Hiring for SEO, Organic Growth, GEO, or AI Search leadership? I'm available for Director-level roles where technical SEO, content strategy, cross-functional leadership, and revenue-focused organic growth are priorities.
Discuss SEO Leadership OpportunitiesI operate at the intersection of technical SEO and AI search strategy. My approach combines enterprise-scale technical execution with forward-looking optimization for generative and answer engines. I build teams and systems around topical authority, structured data as trust infrastructure, and measurable organic growth, whether at a federal agency, inside a consultancy, or embedded with a client team.
I own the roadmap from audit through execution. I set priorities based on business impact, not SEO vanity metrics. I build reporting that connects organic performance to pipeline, qualified leads, and revenue so that leadership can see exactly what search is delivering.
SEO does not happen in a silo. I have shipped optimization work alongside engineering teams, content creators, legal and compliance reviewers, product managers, and C-suite stakeholders. At the CFPB, every SEO change required legal review. At agency scale, I coordinated delivery across developers, content writers, and third-party vendors simultaneously.
I have led and mentored teams of up to six SEO specialists, setting sprint priorities, QA standards, and performance benchmarks. I focus on building specialists who can own their workstreams independently while staying aligned to the broader program strategy.
I treat GEO and AEO as standard practice, not an upsell or experiment. Content structuring for AI citations, schema architecture for machine readability, and entity authority building are integrated into every program I run. This is the direction the industry is moving, and I am already there.
Sharing insights and best practices with the digital community
Featured speaker on Digital.gov discussing a comprehensive optimization case study focusing on website performance improvements, search engine optimization strategies, and accessibility enhancements implemented at the Consumer Financial Protection Bureau (CFPB).
Interested in having me speak at your conference or event?
Contact Me About SpeakingUniversity of Maryland Baltimore County
Graduated: 2018
I'm targeting SEO Director, Head of SEO, Director of Organic Growth, and senior GEO/AEO strategy roles where I can own organic visibility as a business growth channel.
My strongest fit is with organizations that need technical SEO depth, AI search readiness, cross-functional leadership, and measurable growth across complex or regulated websites.