8+ years leading organic growth and AI search strategy across federal, agency, and consultancy environments.
Founder & SEO/GEO Strategy Director | SEOMA
(2025-Present)
Founded and lead a search strategy consultancy specializing in SEO, GEO
(Generative Engine Optimization), and AEO (Answer Engine Optimization)
for clients in healthcare, behavioral health, financial services, and
professional services. Designed schema architecture as AI trust
infrastructure for multi-location providers, deploying MedicalProcedure,
MedicalCondition, and MedicalTherapy structured data across 187+ URLs.
Built full-funnel content and technical SEO strategies including topical
authority mapping, internal linking architecture, and AI Overviews
citation optimization.
Director of SEO | Consumer Financial Protection Bureau
(2022-2025)
Led SEO strategy at the federal agency level, coordinating
cross-functional initiatives across communications, technology, and
policy teams. Managed enterprise-scale content indexation, site
architecture, and organic visibility for a .gov domain serving millions
of consumers. Drove a 50%+ lift in organic engagement to the Ask CFPB
platform and shipped optimization across 1,000+ consumer-facing pages
within strict regulatory and compliance constraints. Directed
stakeholder alignment across technical and non-technical teams to
implement SEO recommendations within federal compliance frameworks.
SEO Account Manager | Silverback Strategies (2021)
Managed 6-8 concurrent SEO accounts, mentored a team of six specialists,
and built intent-based keyword strategies that moved competitive terms
15+ positions on average. Built client reporting frameworks tying
organic performance to pipeline and revenue.
SEO & Paid Media Specialist | Dreamscape Marketing (2020)
Ran SEO and paid media across 40+ accounts spanning healthcare, SaaS,
and e-commerce, increasing qualified lead volume by 25%+ and reducing
cost per acquisition by 30%+.
Today, I focus on the intersection of traditional SEO and AI-powered search. I structure content and entity signals to earn citations in ChatGPT, Perplexity, Google AI Overviews, and Gemini. I build schema architectures using MedicalProcedure, MedicalCondition, Organization, and other structured data types to strengthen entity authority and machine readability. I treat GEO and AEO not as add-ons, but as the standard operating model for modern organic growth.
Strategic organic growth programs across regulated, competitive, and high-intent verticals.
A large federal agency needed to modernize its organic search strategy across a multi-site portfolio serving millions of consumers. Content was outdated, crawl efficiency was poor, and structured data was nonexistent. All changes required legal and compliance review.
Director of SEO. Owned the full roadmap. Led cross-functional delivery with engineering, content, legal/compliance, and executive stakeholders.
Behavioral health and addiction treatment providers operate in one of the most competitive and YMYL-regulated search verticals. Competing against aggregator sites requires deep technical SEO, strong E-E-A-T signals, and structured data precision.
Lead SEO/GEO Strategist. Owned technical audits, schema architecture, keyword strategy, content roadmaps, and cross-functional delivery with developers and admin teams.
Managing SEO strategy and execution across a high-volume agency portfolio with 40+ concurrent accounts spanning healthcare, B2B SaaS, e-commerce, and financial services.
SEO Account Manager, then promoted to lead strategist managing 6-8 priority accounts with a team of six specialists.
Want to see how I can drive results for your organization?
Let's Discuss Your ProjectI operate at the intersection of technical SEO and AI search strategy. My approach combines enterprise-scale technical execution with forward-looking optimization for generative and answer engines. I build teams and systems around topical authority, structured data as trust infrastructure, and measurable organic growth, whether at a federal agency, inside a consultancy, or embedded with a client team.
I own the roadmap from audit through execution. I set priorities based on business impact, not SEO vanity metrics. I build reporting that connects organic performance to pipeline, qualified leads, and revenue so that leadership can see exactly what search is delivering.
SEO does not happen in a silo. I have shipped optimization work alongside engineering teams, content creators, legal and compliance reviewers, product managers, and C-suite stakeholders. At the CFPB, every SEO change required legal review. At agency scale, I coordinated delivery across developers, content writers, and third-party vendors simultaneously.
I have led and mentored teams of up to six SEO specialists, setting sprint priorities, QA standards, and performance benchmarks. I focus on building specialists who can own their workstreams independently while staying aligned to the broader program strategy.
I treat GEO and AEO as standard practice, not an upsell or experiment. Content structuring for AI citations, schema architecture for machine readability, and entity authority building are integrated into every program I run. This is the direction the industry is moving, and I am already there.
Sharing insights and best practices with the digital community
Featured speaker on Digital.gov discussing a comprehensive optimization case study focusing on website performance improvements, search engine optimization strategies, and accessibility enhancements implemented at the Consumer Financial Protection Bureau (CFPB).
Interested in having me speak at your conference or event?
Contact Me About SpeakingUniversity of Maryland Baltimore County
Graduated: 2018
I am actively exploring Director and Head of SEO/GEO opportunities with organizations that take organic growth seriously. If you are building or scaling an organic search program and need someone who can own it end to end, I would like to hear from you.