Callan Pyfer Senior SEO and GEO Strategist

Driving organic growth through data-driven SEO strategies. I help businesses dominate search results, increase visibility, and boost conversions with proven methodologies and cutting-edge techniques.

SEO Strategy Visual

About Callan Pyfer

As a Senior SEO Strategist with over seven years of experience, I've helped dozens of businesses transform their online presence and achieve sustainable growth through strategic search engine optimization.

My approach combines technical expertise with creative problem-solving, ensuring that every SEO strategy is tailored to your unique business needs. I stay ahead of algorithm updates and industry trends to deliver results that last.

Google Analytics Certified
Advanced Analytics
SEMrush Expert
Advanced SEO Tools
Callan Pyfer

Skills & Expertise

Comprehensive skill set spanning technical SEO, data analysis, and modern web technologies

SEO & Marketing

Technical SEO Content Strategy Link Building Local SEO E-commerce SEO GEO

Technical

HTML CSS JavaScript SQL Python APIs

Analytics & Data

Google Analytics Tableau Data Visualizations Looker Studio Power BI Excel

Key Skills

SEO Strategy & Execution

Keyword research, intent mapping, competitor analysis, content hub architecture, AI-informed frameworks.

Technical SEO

Schema markup, site architecture, Core Web Vitals, XML sitemaps, hreflang, log file analysis, crawl/index management.

GEO Optimization

Content structuring for AI search (ChatGPT, Perplexity, Gemini), knowledge graph alignment, FAQs, answer-first formatting.

Analytics & Tools

SEMrush, Ahrefs, Screaming Frog, GA4, GSC, Looker Studio, Moz, SQL, Tableau, Mouseflow.

Collaboration

Cross-functional leadership with developers, content creators, product, and RevOps teams.

Education

B.A. Business Technology Administration

University of Maryland Baltimore County

Graduated: 2018

Certifications

Google Analytics Individual Qualification
Advanced Google Analytics Certification
Google Analytics 4 Certification
HubSpot Inbound Marketing Certification
HubSpot Email Marketing Certification
LinkedIn Technical SEO Certification

Technical Skills & Software Proficiencies

Analytics

Google Analytics 4 Adobe Analytics Google Search Console Google Tag Manager Looker Studio

SEO, UX & AI Tools

Screaming Frog Semrush Ahrefs Moz Google My Business Mouseflow ChatGPT Perplexity AI